Past, present, and future of avatar marketing: A systematic literature review and future research agenda

Author:

Silva Marianny Jessica de BritoORCID,Campos Patrícia de OliveiraORCID

Publisher

Elsevier BV

Reference117 articles.

1. The impact of consumer avatars in Internet retailing on self-congruity with brands;Aguirre-Rodriguez;Marketing Letters,2015

2. The future of social media in marketing;Appel;Journal of the Academy of Marketing Science,2020

3. Avatar business value analysis: A method for the evaluation of business value creation in virtual commerce;Arakji;Journal of Economics, Commerce and Research,2008

4. Where avatars come from: Exploring consumers' motivations in virtual worlds;Bailey;Innovative Marketing,2008

5. All that is solid melts into air: The servicescape in digital service space;Ballantyne;Journal of Services Marketing,2017

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