Consumers’ motivations for adopting a vegan diet: A mixed‐methods approach
Author:
Affiliation:
1. Department of Marketing University of Portsmouth Portsmouth UK
2. Department of Marketing New Castle Business School Newcastle upon Tyne UK
3. Department of Marketing Pescara University Chieti CH Italy
Publisher
Wiley
Subject
Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12752
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4. Talking to ourselves: A dialogical exploration of consumption experiences;Bahl S.;Journal of Consumer Research,2009
5. Crisis in the meat industry: A values‐based approach to communications strategy;Baker S.;Journal of Marketing Communications,2002
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