Non-dominated “trade-off” solutions in television scheduling optimization

Author:

Lupo Toni1

Affiliation:

1. Department of Chemical, Management, Informatics and Mechanical Engineering; Università degli Studi di Palermo; 90132 Palermo Italy

Publisher

Wiley

Subject

Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Computer Science Applications,Business and International Management

Reference33 articles.

1. Scheduling practices based on audience flow: what are the effects on new program success?;Adams;Journalism and Mass Communication Quarterly,1997

2. Pricing models for online advertising: CPM vs. CPC;Asdemir;Information Systems Research,2012

3. A critical analysis of the eigenvalue method used to derive priorities in AHP;Bana e Costa;European Journal of Operational Research,2008

4. Bourreau , M. Gensollen , M. Perani , J. 2003 The relationship between program production costs and audiences in the media industry http://ses.telecom-paristech.fr/bourreau/Recherche/scale.pdf

5. Scheduling advertising slots for television;Brusco;Journal of the Operational Research Society,2008

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