Advertisement Scheduling Models in Television Media: A Review

Author:

Singh Meenu,Pant Millie,Kaul Arshia,Jha P. C.

Publisher

Springer Singapore

Reference36 articles.

1. Belch, G., Belch, M., Purani, K.: Advertising and Promotion: An Integrated Marketing Communications Perspective. Tata McGraw Hill, India (2010)

2. Sissors, J., Baron, R.B.: Advertising Media Planning. McGraw Hill Education Pvt. Ltd., India (2010)

3. Bollapragada, S., Cheng, H., Phillips, M., Garbiras, M., Scholes, M., Gibbs, T., Humphreville, M.: NBC’s optimization systems increase revenues and productivity. Interfaces 32(1), 47–60 (2002)

4. Pashkevich, M.A., Kharin, Y.S.: Statistical forecasting and optimization of television advertising efficiency. In: Proceedings of the 3rd International Conference Modeling Simulation, pp. 25–27 (2001)

5. Bai, R., Xie, J.: Heuristic algorithms for simultaneously accepting and scheduling advertisements on broadcast television. J. Inf. Comput. Sci. 1(4), 245–251 (2006)

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