A multiobjective approach for maximizing the reach or GRP of different brands in TV advertising-Reference-Cited by-同舟云学术

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A multiobjective approach for maximizing the reach or GRP of different brands in TV advertising

Published:2017-12 Issue:3 Volume:27 Page:1664-1698
ISSN:0969-6016
Container-title:International Transactions in Operational Research
language:en
Short-container-title:Intl. Trans. in Op. Res.

Author:

Evangelista Vivian M.¹,Regis Rommel G.²

Affiliation:

1. Department of Decision and System SciencesSaint Joseph's University5600 City Avenue Philadelphia PA 19131 USA

2. Department of MathematicsSaint Joseph's University5600 City Avenue Philadelphia PA 19131 USA

Publisher

Wiley

Subject

Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Computer Science Applications,Business and International Management

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/itor.12481

Reference42 articles.

1. All‐or‐nothing generalized assignment with application to scheduling advertising campaigns;Adany R.;ACM Transaction on Algorithms,2016

2. Allocation algorithms for personal TV advertisements

3. A review of interactive methods for multiobjective integer and mixed-integer programming

4. A chance constraints goal programming model for the advertising planning problem

5. Linear multiple objective programs with zero–one variables

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