A chance constraints goal programming model for the advertising planning problem-Reference-Cited by-同舟云学术

A chance constraints goal programming model for the advertising planning problem

Published:2009-01 Issue:2 Volume:192 Page:382-395
ISSN:0377-2217
Container-title:European Journal of Operational Research
language:en
Short-container-title:European Journal of Operational Research

Author:

Bhattacharya U.K.

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Modeling and Simulation,General Computer Science,Industrial and Manufacturing Engineering

Reference21 articles.

1. Client-agency perspectives of information needs for media planning;Abratt;Journal of Advertising Research,1996

2. Decision maker’s preferences modeling in the stochastic goal programming;Belaid;European Journal of Operational Research,2005

3. Chance constraints and normal deviates;Charnes;Journal of American Statistics Association,1952

4. Chance constrained programming;Charnes;Management Sciences,1959

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