Attitudes Toward Women Mediate the Gender Effect on Attitudes Toward Sexist Language

Abstract

Studies of attitudes toward sexist language have consistently revealed a gender gap, with women considerably more supportive of inclusive language than men. The present study investigated this gender gap in the presence of “attitudes toward women,” a potential mediator variable. Participants were a convenience sample of 18- to 20-year-old college students ( N = 278). Most were European American/White (87%) women (60%). Data were collected using the Modern Sexism Scale, Neosexism Scale, Attitudes Toward Women Scale, and Inventory of Attitudes Toward Sexist/Nonsexist Language-General. The customary gender gap in attitudes toward sexist language was found in this sample. Regression tests of mediation, however, revealed that when measures of attitudes toward women were included in the analysis, the gender effect diminished by as much as 61% ( p < .01). These findings provide empirical evidence of a link between attitudes toward sexist language and the cultural construct, attitudes toward women.