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The Effects of Receptacle on the Expected Flavor of a Colored Beverage: Cross-Cultural Comparison Among French, Japanese, and Norwegian Consumers

  • Published:2016-04-05 Issue:3 Volume:31 Page:233-244
  • ISSN:0887-8250
  • Container-title:Journal of Sensory Studies
  • language:en
  • Short-container-title:J Sens Stud

Author:

Wan Xiaoang1,Woods Andy T.2,Jacquot Muriel3,Knoeferle Klemens4,Kikutani Mariko5,Spence Charles6

Affiliation:

1. Tsinghua University; Beijing China

2. Xperiment; Surrey UK

3. InnoCIM, University of Lorraine; France

4. Department of Marketing; BI Norwegian Business School; Norway

5. Doshisha University; Japan

6. Department of Experimental Psychology, Crossmodal Research Laboratory; University of Oxford; Oxford UK

Publisher

Wiley

Subject

Sensory Systems,Food Science

Reference36 articles.

1. The interactive effect of cultural symbols and human values on taste evaluation;Allen;J. Consum. Res.,2008

2. Cook , R.L. 2003 http://www.agmrc.org/media/cms/globalmarketplace_E2BAE7EB1E831.pdf (

3. You eat with your eyes first;Delwiche;Physiol. Behav.,2012

4. Effects of colorants and flavorants on identification, perceived flavor intensity, and hedonic quality of fruit-flavored beverages and cake;Dubose;J. Food Sci.,1980

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