Humour as a double-edged sword in response to crises versus rumours: The effectiveness of humorously framed crisis response messages on social media
Author:
Affiliation:
1. Department of Communication Sciences; Ghent University; Ghent Belgium
Publisher
Wiley
Subject
Management, Monitoring, Policy and Law,Management Information Systems
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/1468-5973.12188/fullpdf
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