How Perceived Humor Motivates and Demotivates Information Processing of TikTok Videos: The Moderating Role of TikTok Gratifications
Author:
Affiliation:
1. Stan Richards School of Advertising & Public Relations, Moody College of Communication, The University of Texas at Austin
2. Jack J. Valenti School of Communication, University of Houston
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/10410236.2024.2389353
Reference47 articles.
1. Appleby C. (2023 March 30). TikTok ban would anger most college students: 6 key survey findings. BestColleges. https://www.bestcolleges.com/research/college-student-tiktok-survey/
2. Heuristic versus systematic information processing and the use of source versus message cues in persuasion.
3. Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment.
4. A meta-analysis of humor in advertising
5. How humor in advertising works: A meta-analytic test of alternative models
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