DO ALCOHOL PORTRAYALS IN MOVIES AND COMMERCIALS DIRECTLY AFFECT CONSUMPTION?
Author:
Publisher
Wiley
Subject
Psychiatry and Mental health,Medicine (miscellaneous)
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1360-0443.2010.03237.x/fullpdf
Reference15 articles.
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4. Effects of alcohol portrayals in movies on actual alcohol consumption: an observational experimental study;Koordeman;Addiction,2011
5. The persuasion knowledge model: how people cope with persuasion attempts;Friestad;J Consum Res,1994
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4. Alcohol Marketing Receptivity, Marketing-Specific Cognitions, and Underage Binge Drinking;Alcoholism: Clinical and Experimental Research;2012-12-19
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