Why do public policy-makers ignore marketing and consumer research? A case study of policy-making for alcohol advertising-Reference-Cited by-同舟云学术

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Why do public policy-makers ignore marketing and consumer research? A case study of policy-making for alcohol advertising

Published:2016-04-29 Issue:1 Volume:20 Page:12-34
ISSN:1025-3866
Container-title:Consumption Markets & Culture
language:en
Short-container-title:Consumption Markets & Culture

Author:

Aspara Jaakko¹,Tikkanen Henrikki²³

Affiliation:

1. Department of Marketing, Hanken School of Economics, Helsinki, Finland

2. Department of Marketing, Aalto University School of Business (formerly known as Helsinki School of Economics), Helsinki, Finland

3. Stockholm School of Business, Stockholm University, Stockholm, Sweden

Publisher

Informa UK Limited

Subject

Marketing,Economics and Econometrics,Anthropology,Social Psychology

Link

https://www.tandfonline.com/doi/pdf/10.1080/10253866.2016.1160230

Reference67 articles.

1. Impact of Alcohol Advertising and Media Exposure on Adolescent Alcohol Use: A Systematic Review of Longitudinal Studies

2. The Influence of Parent, Sibling, and Peer Modeling and Attitudes on Adolescent Use of Alcohol

3. Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship

4. The relation between adolescent alcohol use and peer alcohol use: A longitudinal random coefficients model.

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