Gender, Alcohol, and the Media: The Portrayal of Men and Women in Alcohol Commercials
Author:
Affiliation:
1. Department of Sociology, SUNY at Buffalo, Buffalo, New York, USA
Funder
None
Publisher
Informa UK Limited
Subject
Sociology and Political Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/00380253.2018.1479204
Reference31 articles.
1. When Men put on Appearances: Advertising and the Social Construction of Masculinity
2. Alcohol: Anthropological/Archaeological Perspectives
3. DO ALCOHOL PORTRAYALS IN MOVIES AND COMMERCIALS DIRECTLY AFFECT CONSUMPTION?
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