Pre-Orders for New To-be-Released Products Considering Consumer Loss Aversion
Author:
Publisher
Wiley
Subject
Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1937-5956.2009.01092.x/fullpdf
Reference22 articles.
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4. Gowdy, J. M. 2008. Behavioral economics and climate change policy. J. Econ. Behav. Organ. 68: 632-644.
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