Should Firms Employ Personalized Pricing?-Reference-Cited by-同舟云学术

Should Firms Employ Personalized Pricing?

Published:2015-10 Issue:4 Volume:24 Page:887-903
ISSN:1058-6407
Container-title:Journal of Economics & Management Strategy
language:en
Short-container-title:Journal of Economics & Management Strategy

Author:

Matsumura Toshihiro¹,Matsushima Noriaki²

Affiliation:

1. Institute of Social Science; the University of Tokyo; Hongo 7-3-1 Bunkyo Tokyo 113-0033 Japan

2. Institute of Social and Economic Research; Osaka University; Mihogaoka 6-1 Ibaraki Osaka 567-0047 Japan

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management,Economics and Econometrics,General Business, Management and Accounting,General Medicine

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/jems.12109/fullpdf

Reference37 articles.

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2. Putting One-to-One Marketing to Work: Personalization, Customization and Choice;Arora;Marketing Letters,2008

3. A Model of Price Promotions with Consumer Search;Banks;International Journal of Industrial Organization,1999

4. Coupons and Oligopolistic Price Discrimination;Bester;International Journal of Industrial Organization,1996

5. Is Perfect Price Discrimination Really Efficient? An Analysis of Free Entry;Bhaskar;RAND Journal of Economics,2004

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