A review of counterfeiting research on demand side: Analyzing prior progress and identifying future directions
Author:
Affiliation:
1. Doğuş University; Istanbul Turkey
2. Avrasya University; Trabzon Turkey
3. İstanbul Bilgi University; Istanbul Turkey
Publisher
Wiley
Subject
Law
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/jwip.12115/fullpdf
Reference90 articles.
1. Consumer orientation towards counterfeit fashion products: A qualitative analysis;Agarwal;IUP Journal of Brand Management,2016
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3. Cost-benefit models of stakeholders in the global counterfeiting industry and marketing response strategies;Amine;Multinational Business Review,2007
4. Spot the difference: Consumer responses towards counterfeits;Ang;Journal of Consumer Marketing,2001
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