1. Department of Marketing Management, Ted Rogers School of Management, Toronto Metropolitan University, Toronto, Canada
2. Department of Marketing, College of Economics and Political Science, Sultan Qaboos University, Muscat, Oman
3. Department of Retail Management, Ted Rogers School of Management Toronto Metropolitan University, Toronto, Canada
4. Ted Rogers School of Management, Toronto Metropolitan University, Toronto, Canada
5. Department of Management Sciences, University of South Asia, Lahore, Pakistan
6. Department of Communication and Culture, Toronto Metropolitan University, Toronto, Canada