Cost‐Benefit Models of Stakeholders in the Global Counterfeiting Industry and Marketing Response Strategies
Author:
Publisher
Emerald
Subject
General Business, Management and Accounting,Business and International Management
Reference44 articles.
1. Consumer misbehavior: why people buy illicit goods
2. Criminal remedies against counterfeiting
3. Spot the difference: consumer responses towards counterfeits
Cited by 12 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Fighting Counterfeits in Emerging Markets through the Demand Side: The Role of Product Domain in the Effect of Regulatory Fit on Persuasion;Journal of International Consumer Marketing;2023-12-16
2. Clandestine nanoelectromechanical tags for identification and authentication;Microsystems & Nanoengineering;2020-11-30
3. Using topdog versus underdog brand biography in advertising: Effects of similarity and consumption decision of non-deceptive counterfeits;Journal of Marketing Communications;2020-06-15
4. A review of counterfeiting research on demand side: Analyzing prior progress and identifying future directions;The Journal of World Intellectual Property;2018-10-05
5. Anticounterfeiting Strategies and Their Influence on Attitudes of Different Counterfeit Consumer Types;Psychology & Marketing;2015-07-07
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