Anticounterfeiting Strategies and Their Influence on Attitudes of Different Counterfeit Consumer Types
Author:
Affiliation:
1. College of Law & Business
2. Bar-Ilan University
3. Sheffield Hallam University
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.20822/fullpdf
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4. Cost-benefit models of stakeholders in the global counterfeiting industry and marketing response strategies;Amine;Multinational Business Review,2007
5. Spot the difference: Consumer responses towards counterfeits;Ang;Journal of Consumer Marketing,2001
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