Multibrand pricing as a strategy for consumer search obfuscation in online markets-Reference-Cited by-同舟云学术

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Multibrand pricing as a strategy for consumer search obfuscation in online markets

Published:2018-01-15 Issue:2 Volume:27 Page:171-187
ISSN:1058-6407
Container-title:Journal of Economics & Management Strategy
language:en
Short-container-title:J Econ Manage Strat

Author:

McDonald Stephen¹^ORCID,Wren Colin¹

Affiliation:

1. Newcastle University Business School; Newcastle-upon-Tyne England UK

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management,Economics and Econometrics,General Business, Management and Accounting,General Medicine

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/jems.12239/fullpdf

Reference45 articles.

1. Pricing practices: A critical review of their effects on consumer perceptions and behaviour;Ahmetoglu;Journal of Retailing and Consumer Services,2014

2. Product proliferation strategies and firm performance: The moderating role of product space complexity;Barroso;Strategic Management Journal,2013

3. Clicks, discontinuities, and firm demand online;Baye;Journal of Economics and Management Strategy,2009

4. A nearly perfect market;Brynjolfsson;Quantitative Marketing and Economics,2010

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Successful retailer strategies in price comparison platforms;Managerial and Decision Economics;2021-03-25

2. Curbing obfuscation: Empower consumers or regulate firms?;International Journal of Industrial Organization;2020-05

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