Product proliferation strategies and firm performance: The moderating role of product space complexity
Author:
Affiliation:
1. Department of Business Administration; Universidad Carlos III de Madrid; Madrid; Spain
2. Department of Management and Technology; Bocconi University; Milan; Italy
Publisher
Wiley
Subject
Strategy and Management,Business and International Management
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/smj.2079/fullpdf
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4. The role of pre-entry experience, entry timing, and product technology strategies in explaining firm survival;Bayus;Management Science,2007
5. Product proliferation: an empirical analysis of product line determinants and market outcomes;Bayus;Marketing Science,1999
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