The role of brand equity and crisis type on corporate brand alliances in crises-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

The role of brand equity and crisis type on corporate brand alliances in crises

Published:2019-08-09 Issue:4 Volume:17 Page:821-834
ISSN:1740-4754
Container-title:European Management Review
language:en
Short-container-title:European Management Review

Author:

Singh Jaywant¹^ORCID,Crisafulli Benedetta²^ORCID,Quamina La Toya³^ORCID,Kottasz Rita¹^ORCID

Affiliation:

1. Kingston Business School Kingston University London, Kingston‐upon‐Thames Surrey KT2 7LB UK

2. Birkbeck University of London Malet Street, Bloomsbury London WC1E 7HX UK

3. Westminster Business School University of Westminster 35 Marylebone Rd London NW15LS UK

Publisher

Wiley

Subject

Strategy and Management,Business and International Management

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/emre.12362

Reference87 articles.

1. Measuring Brand Equity Across Products and Markets

2. The Financial Information Content of Perceived Quality

3. When Good Brands Do Bad

4. Consumer Response to Negative Publicity: The Moderating Role of Commitment

Cited by 12 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory;Journal of Retailing and Consumer Services;2024-11

2. Acceptable finger pointing: How evaluators judge the ethicality of blame shifting;European Management Review;2024-09-09

3. Inward negative emotions and brand hate in users of snow-sports’ brands;Journal of Product & Brand Management;2024-06-11

4. Double-edged sword of corporate social responsibility (CSR) halo: the role of CSR efforts and crisis type and severity;Journal of Foodservice Business Research;2024-04-09

5. Factors influencing brand equity: Testing Aaker’s brand equity framework in Malaysian toy industry;Innovative Marketing;2024-01-04

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3