Trial or No Trial: Supplying Costly Signals to Improve Profits*-Reference-Cited by-同舟云学术

Trial or No Trial: Supplying Costly Signals to Improve Profits*

Published:2016-06-28 Issue:4 Volume:48 Page:795-827
ISSN:0011-7315
Container-title:Decision Sciences
language:en
Short-container-title:Decision Sciences

Author:

Li Fan¹,Yi Zelong²

Affiliation:

1. China Center for Special Economic Zone Research; Shenzhen University; Nanhai Ave 3688 Shenzhen Guangdong 518060 China

2. Department of Transportation Economics and Logistics Management, College of Economics; Shenzhen University; Nanhai Ave 3688 Shenzhen Guangdong 518060 China

Funder

Shenzhen University

Publisher

Wiley

Subject

Management of Technology and Innovation,Information Systems and Management,Strategy and Management,General Business, Management and Accounting

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/deci.12233/fullpdf

Reference29 articles.

1. Advertising, learning, and consumer choice in experience good markets: An empirical examination;Ackerberg;International Economic Review,2003

2. The market for evaluations;Avery;American Economic Review,1999

3. Advertising content;Anderson;American Economic Review,2006

4. The effects of free sample promotions on incremental brand sales;Bawa;Marketing Science,2004

5. Third-party product review and firm marketing strategy;Chen;Marketing Science,2005

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