Pricing and structuring product trials: Separate versus mixed wine tastings-Reference-Cited by-同舟云学术

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Pricing and structuring product trials: Separate versus mixed wine tastings

Published:2024-01 Issue:2 Volume:312 Page:668-683
ISSN:0377-2217
Container-title:European Journal of Operational Research
language:en
Short-container-title:European Journal of Operational Research

Author:

Jalili Monire^ORCID,Çil Eren B.^ORCID,Pangburn Michael S.^ORCID

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Modeling and Simulation,General Computer Science,Industrial and Manufacturing Engineering

Reference45 articles.

1. Managing opportunistic consumer returns in retail operations;Altug;Management Science,2021

2. The effects of free sample promotions on incremental brand sales;Bawa;Marketing Science,2004

3. Dynamic pricing of new experience goods;Bergemann;Journal of Political Economy,2006

4. The benefit of information asymmetry: When to sell to informed customers?;Bhargava;Decision Support Systems,2012

5. Managing piracy: Pricing and sampling strategies for digital experience goods in vertically segmented markets;Chellappa;Information Systems Research,2005

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. How do wineries price their wine experiences?;International Journal of Contemporary Hospitality Management;2024-04-19

2. Analysis of Online Platforms’ Free Trial Strategies for Digital Content Subscription;Journal of Theoretical and Applied Electronic Commerce Research;2023-11-20

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