How Unequal Perceptions of User Reviews Impact Price Competition

Author:

Pekgün Pelin1,Galbreth Michael R.1,Ghosh Bikram P.2

Affiliation:

1. Moore School of Business; University of South Carolina; Columbia SC 29208

2. Eller College of Management; University of Arizona; Tucson AZ 85721

Publisher

Wiley

Subject

Management of Technology and Innovation,Information Systems and Management,Strategy and Management,General Business, Management and Accounting

Reference27 articles.

1. Reviews without a purchase: Low ratings, loyal customers, and deception;Anderson;Journal of Marketing Research,2014

2. Awad , N. Etzion , H. 2006 Stay out of my forum! Evaluating, firm involvement in online ratings communities

3. When do third-party product reviews affect firm value and what can firms do? The case of media critics and professional movie reviews;Chen;Journal of Marketing,2011

4. Third-party product review and firm marketing strategy;Chen;Marketing Science,2005

5. Online consumer review: Word-of-mouth as a new element of marketing communication mix;Chen;Management Science,2008

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