Evaluating Market Orientation of an Executive MBA Program
Author:
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
http://www.tandfonline.com/doi/pdf/10.1300/J050v08n04_04
Reference27 articles.
1. Trends in Management Training and Executive Education: The Revolution Continues
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1. Conceptualisations of market orientation in the higher education literature;Journal of Marketing for Higher Education;2022-07-05
2. Career Success in University Graduates: Evidence from an Ecuadorian Study in Los Ríos Province;Sustainability;2021-08-20
3. Factor structure and stability of a quality questionnaire within a postgraduate program;Anales de Psicología;2017-03-31
4. Understanding MBA Consumer Needs and the Development of Marketing Strategy;Journal of Marketing for Higher Education;2006-10-12
5. To What Extent Are Principles of Marketing Students Market Oriented? The Review Category: Marketing Education;Marketing Education Review;2001-03
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