Conceptualisations of market orientation in the higher education literature
Author:
Affiliation:
1. Institute of Technology Carlow, Carlow, Ireland
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2022.2089941
Reference74 articles.
1. A synthesis model of sustainable market orientation: conceptualization, measurement, and influence on academic accreditation – a case study of Egyptian-accredited faculties
2. Market orientation and performance in private universities
3. Is market orientation a relevant strategy for higher education institutions?
4. Student orientation in higher education: development of the construct
5. Export market orientation behavior of universities: the British scenario
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