Consumer Attitudes Toward Healthcare Marketing Practices
Author:
Publisher
Informa UK Limited
Subject
Marketing,Health Policy
Link
http://www.tandfonline.com/doi/pdf/10.1300/J043v12n01_06
Reference26 articles.
1. Hospital Advertising
2. Yellow Pages Usage by Professionals
3. Medical Doctors and Consumers View Medical Advertising
Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Advertising bans in the health sector: A case study;International Journal of Healthcare Management;2017-12-08
2. Cosmetic surgery advertising exposure, attitudes toward the surgery and surgeons, and perceptions of the advertisement features;Journal of Communication in Healthcare;2017-10-24
3. Capitalism Works for Health Care Too;The American Journal of Bioethics;2014-03
4. Hospital Positioning and Integrated Hospital Marketing Communications: State-of-the-Art Review, Conceptual Framework, and Research Agenda;Journal of Nonprofit & Public Sector Marketing;2014-01-02
5. Physicians' and Consumers' Conflicting Attitudes Toward Health Care Advertising;Health Marketing Quarterly;2001-03
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