Hospital Positioning and Integrated Hospital Marketing Communications: State-of-the-Art Review, Conceptual Framework, and Research Agenda
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Published:2014-01-02
Issue:1
Volume:26
Page:1-34
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ISSN:1049-5142
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Container-title:Journal of Nonprofit & Public Sector Marketing
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language:en
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Short-container-title:Journal of Nonprofit & Public Sector Marketing
Publisher
Informa UK Limited
Cited by
22 articles.
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