Advertising bans in the health sector: A case study
Author:
Affiliation:
1. Department of Health Management, Bozok University, Yozgat, Turkey
2. Department of Health Management, Hacettepe University, Ankara, Turkey
Publisher
Informa UK Limited
Subject
Health Policy,Leadership and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/20479700.2017.1412875
Reference47 articles.
1. Hospital Advertising
2. Isik O. The effect of perceived quality on hospital brand equity: consumer assessment [doctoral thesis]. Ankara: Gazi University; 2011.
3. Health-care product advertising: The influences of message framing and perceived product characteristics
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