Major Reasearch Studies: An Annotated Bibliography of Marketing to Volunteers

Author:

Wymer Walter W.,Self Donald R.

Publisher

Informa UK Limited

Subject

Marketing

Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Brand Authenticity’s Influence on Charity Support Intentions;Journal of Nonprofit & Public Sector Marketing;2018-10-04

2. The Limits and Possibilities of Volunteering: A Framework for Explaining the Scope of Volunteer Involvement in Public and Nonprofit Organizations;Public Administration Review;2017-12-15

3. The Implications of Sex Differences on Volunteer Preferences;VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations;2011-01-05

4. Introduction;The Routledge Companion to Nonprofit Marketing;2007-12-13

5. A brigade model for the management of service volunteers: lessons from the former Soviet Union;International Journal of Nonprofit and Voluntary Sector Marketing;2004-02

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