Brand Authenticity’s Influence on Charity Support Intentions
Author:
Affiliation:
1. Marketing, Dhillon School of Business, University of Lethbridge, Lethbridge, Alberta, Canada
2. University of Guelph, Guelph, Ontario, Canada
Funder
University of Lethbridge
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10495142.2018.1526754
Reference89 articles.
1. MEASURING HAPPINESS WITH A SINGLE-ITEM SCALE
2. Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing.
3. Refining the conceptualization of Brand Authenticity
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