Refining the conceptualization of Brand Authenticity
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/content/pdf/10.1057/s41262-016-0023-3.pdf
Reference60 articles.
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4. Beverland, M. (2006) The ‘real thing’: Branding authenticity in the luxury wine trade. Journal of Business Research 59(2): 251–258.
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