ENTRY MODE CHOICE IN SERVICE FIRMS: A REVIEW OF CONTEMPORARY RESEARCH
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Emerald (MCB UP )
Reference65 articles.
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1. The Impact of Market-related Factors on the Choice of Foreign Market Entry Mode by Service Firms;Organizations and Markets in Emerging Economies;2016-05-31
2. Influence of entry modes and relationship modes on business services internationalisation;The Service Industries Journal;2011-03
3. サービス企業の国際化と「サービスの特性」;Japan Marketing Journal;2009-09-30
4. Mode of Entry in Service Firms: Strategic Variables and Characteristics of Services Influencing the Internationalization Process;Advances in International Marketing
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