Efficient customer segmentation in digital marketing using deep learning with swarm intelligence approach

Author:

Wang Chenguang

Publisher

Elsevier BV

Subject

Library and Information Sciences,Management Science and Operations Research,Computer Science Applications,Media Technology,Information Systems

Reference69 articles.

1. Improving the performance of deep learning models using statistical features: The case study of COVID-19 forecasting;Abbasimehr;Mathematical Methods in the Applied Sciences,2021

2. A novel approach based on combining deep learning models with statistical methods for COVID-19 time series forecasting;Abbasimehr;Neural Computing and Applications,2022

3. Discovering Knowledge by Comparing Silhouettes Using K-Means Clustering for Customer Segmentation;Akbar;International Journal of Knowledge Management,2020

4. Social Spider Optimization Algorithm: Modifications, Applications, and Perspectives;Alberto Luque-Chang;Mathematical Problems in Engineering,2018

5. Segmenting Bank Customers via RFM Model and Unsupervised Machine Learning;Aliyev;arXiv,2020

Cited by 27 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Precision marketing for newly-launched products: How to offer free trials to consumers?;Journal of Retailing and Consumer Services;2024-11

2. The impact of AI-enabled CRM systems on organizational competitive advantage: A mixed-method approach using BERTopic and PLS-SEM;Heliyon;2024-08

3. Neural Networks and Customer Connectivity;Advances in Marketing, Customer Relationship Management, and E-Services;2024-07-26

4. Intelligent Marketing: Using AI to Segment and Target Customers;2024 International Conference on Communication, Computer Sciences and Engineering (IC3SE);2024-05-09

5. Assessing the intention to adopt computational intelligence in interactive marketing;Journal of Retailing and Consumer Services;2024-05

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3