Precision marketing for newly-launched products: How to offer free trials to consumers?-Reference-Cited by-同舟云学术

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Precision marketing for newly-launched products: How to offer free trials to consumers?

Published:2024-11 Issue: Volume:81 Page:104013
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Mao Zhaofang,Yuan Ruiying^ORCID,Wang Jianan

Publisher

Elsevier BV

Reference35 articles.

1. Analysing the interrelationship between online reviews and sales: the role of review length and sentiment index in electronic markets;Aggarwal;Int. J. Internet Market Advert.,2020

2. Prediction Machines: the Simple Economics of Artificial Intelligence;Agrawal,2018

3. The antecedents and consequences of customer satisfaction for firms;Anderson;Market. Sci.,1993

4. 21 - uncertainty and the welfare economics of medical care;Arrow,1978

5. Quality and competition;Banker;Manag. Sci.,1998

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Promoting counter-hedonic entertainment in China: assessing the effectiveness of the free trial market strategy;Asia Pacific Journal of Marketing and Logistics;2024-09-06

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