Subject
Strategy and Management,Finance,Geography, Planning and Development
Reference15 articles.
1. Management science in industrial marketing;Webster;Journal of Marketing,1978
2. Industrial marketing. An organizational problem;Håkansson;Industrial Marketing Management,1975
3. A service-oriented approach to marketing of services;Grönroos;European Journal of Marketing,1978
4. The Nature of Service Marketing;Grönroos,1978
5. Toward a theory of professional services marketing;Gummesson;Industrial Marketing Management,1978
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