Contemporary Directions in the Development of Romanian Academic Marketing in Favor of Increasing the Performance of the Organization-Reference-Cited by-同舟云学术

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Contemporary Directions in the Development of Romanian Academic Marketing in Favor of Increasing the Performance of the Organization

Published:2020 Issue: Volume: Page:17-35
ISSN:2198-7246
Container-title:Challenges and Opportunities to Develop Organizations Through Creativity, Technology and Ethics
language:
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Author:

Nicolae Al. Pop

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-030-43449-6_2

Reference58 articles.

1. Armstrong, G., & Kotler, Ph. (2015). Marketing: An introduction (12 ed.). New Jersey: Pearson Education Ltd.

2. Bruhn, M. (2007). Kundenorientierung. Bausteine für ein exzellentes Customer Relationship Management (CRM), 3. Aufl. München: Beck Verlag.

3. Burns, A. C., & Bush, R. F. (2012). Basic marketing research (3rd ed.). New Jersey: Pearson Education.

4. Caraglin, A., Del Bo, C., & Nijkamp, P. (2009). Smart cities in Europe. In 3rd Central European Conference in Regional Sciences—CERS.

5. Cătoiu, I., (coord.). (2009). Crecetări de marketing—Tratat. București: Editura URANUS.

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Challenges for ATM management in times of market variability caused by the COVID-19 pandemic crisi;Central European Journal of Operations Research;2022-11-10

2. The impact of COVID-19 on consumer behavior in retail banking. Evidence from Romania;Management & Marketing. Challenges for the Knowledge Society;2020-10-01

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