Toward a theory of professional service marketing-Reference-Cited by-同舟云学术

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Toward a theory of professional service marketing

Published:1978-01 Issue:2 Volume:7 Page:89-95
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Gummesson Evert

Publisher

Elsevier BV

Subject

Marketing

Reference14 articles.

1. Breaking Free from Product Marketing;Shostack;J. Market.,1977

2. Service Marketing Planning;Grönroos,1977

3. Marketing Management;Kotler,1972

4. Marknadsföring och inköp av konsulttjänster;Gummesson,1977

5. Basic Marketing, A Managerial Approach;McCarthy,1971

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