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Managing the change from marketing planning to customer relationship management

  • Published:1996-10 Issue:5 Volume:29 Page:675-683
  • ISSN:0024-6301
  • Container-title:Long Range Planning
  • language:en
  • Short-container-title:Long Range Planning

Author:

Stone Merlin,Woodcock Neil,Wilson Muriel

Publisher

Elsevier BV

Subject

Strategy and Management,Finance,Geography, Planning and Development

Reference6 articles.

1. Relationship Marketing;Stone,1995

2. Customer profitability;MacKechnie;Customer Service Management,1995

3. Managing customer loyalty: schemes, themes or dreams?;Stone;Customer Service Management,1994

4. The Loyalty Paradox;The Henley Centre,1994

5. Communicating with customers to keep them loyal;Stone;Business: Growth and Profitability,1995

Cited by 94 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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