From CRM to social CRM: A bibliometric review and research agenda for consumer research

Author:

Perez-Vega RodrigoORCID,Hopkinson PaulORCID,Singhal Aishwarya,Mariani Marcello M.

Publisher

Elsevier BV

Subject

Marketing

Reference179 articles.

1. The role of privacy cynicism in consumer habits with voice assistants: A Technology Acceptance Model perspective;Acikgoz;International Journal of Human-Computer Interaction,2021

2. Social CRM: How companies can link into the social web of consumers;Acker;Journal of Direct, Data and Digital Marketing Practice,2011

3. Forecasting social CRM adoption in SMEs: A combined SEM-neural network method;Ahani;Computers in Human Behavior,2017

4. Impact of social customer relationship management on customer retention of Islamic banks in Kuwait: The mediating role of customer empowerment;Aldaihani;International Journal of Supply Chain Management,2020

5. Al-Omoush, K. S., Simón-Moya, V., Atwah Al-ma’aitah, M., & Sendra-García, J. (2021). The determinants of social CRM entrepreneurship: An institutional perspective.Journal of Business Research,132, 21–31. Doi: 10.1016/j.jbusres.2021.04.017.

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