Institutions and business customer experience: the role of interfunctional coordination and service co-design

Author:

Ruiz-Alba Jose L.ORCID,Quero María J.ORCID,López-Tenorio Pablo J.

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Economics and Econometrics,Business and International Management

Reference109 articles.

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4. Strategic customer engagement marketing: A decision making framework;Alvarez-Millán;Journal of Business Research,2018

5. Made to fit: How practices vary as they diffuse;Ansari;Academy of Management Review,2010

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