Author:
Camarero Carmen,Garrido María José,Vicente Eva
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development
Reference71 articles.
1. Managing brand equity;Aaker,1991
2. Gestión del valor de la marca. Capitalizar el valor de la marca;Aaker,1994
3. Measuring brand equity across products and markets;Aaker;California Management Review,1996
4. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997
5. Image of tourism attractions in Kuwait;Alhemoud;Journal of Travel Research,1996
Cited by
76 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献