Enhancing brand equity in popular culture tourism: testing the role of fandom in a serial mediation model-Reference-Cited by-同舟云学术

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Enhancing brand equity in popular culture tourism: testing the role of fandom in a serial mediation model

Published:2024-05-23 Issue:8 Volume:29 Page:922-941
ISSN:1094-1665
Container-title:Asia Pacific Journal of Tourism Research
language:en
Short-container-title:Asia Pacific Journal of Tourism Research

Author:

Qiu Liangwei¹^ORCID,Yeo SunHa²³^ORCID,Li Xiangping¹^ORCID,Kim Jeong-Nam²³^ORCID

Affiliation:

1. Faculty of Creative Tourism and Intelligent Technologies, Macao University of Tourism, Macao, People’s Republic of China

2. Gaylord College of Journalism and Mass Communication, University of Oklahoma, Norman, OK, USA

3. Debiasing and Lay Informatics (DaLI) Lab, Center for Applied Social Research, University of Oklahoma, Norman, OK, USA

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10941665.2024.2351123

Reference86 articles.

1. Aaker, D. A. (1991). Managing brand equity. The Free Press.

2. Aaker, D. A. (1996). Building strong brands. The Free Press.

3. The Use of Pledges to Build and Sustain Commitment in Distribution Channels

4. Structural equation modeling in practice: A review and recommended two-step approach.

5. Happiness and Wellness - Biopsychosocial and Anthropological Perspectives

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