Analysis of the perceived value of online tourism reviews: Influence of readability and reviewer characteristics

Author:

Fang Bin,Ye Qiang,Kucukusta DenizORCID,Law Rob

Funder

NKBRPC

NSFC

Hong Kong Polytechnic University

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development

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5. The effect of word of mouth on sales: online book reviews;Chevalier;Journal of Marketing Research,2006

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