The choice of master international franchising – A modified transaction cost model

Author:

Jell-Ojobor MariaORCID,Alon IlanORCID,Windsperger Josef

Funder

Österreichische Nationalbank

Austrian Science Fund

Publisher

Elsevier BV

Subject

Marketing,Finance,Business and International Management

Reference129 articles.

1. Choice of foreign market entry mode: Impact of ownership, location and internalization factors;Agarwal;Journal of International Business Studies,1992

2. Multinational enterprises’ entry mode strategies and uncertainty: A review and extension;Ahsan;International Journal of Management Reviews,2011

3. Towards a strategic model of global franchise expansion;Aliouche;Journal of Retailing,2011

4. Master international franchising;Alon;Journal of Small Business and Entrepreneurship Development,2000

5. Market conditions favoring master international franchising;Alon;Multinational Business Review,2006

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