1. Andreason A. Marketing social change: changing behavior to promote health, social development, and the environment. San Francisco: Jossey-Bass, 1995.
2. Use of database marketing and consumer-based health communication in message design;Lefebvre;In: Maibach E, Parrot R, eds. Designing health messages: approaches from communication theory and public health practice. Thousand Oaks, CA: Sage,1995
3. Rangun VK, Karim S. Teaching note: focusing the concept of social marketing. Cambridge MA: Harvard Business School, 1991.
4. Bryant CA, Bustillo M, Kent E, Unterbeger A, Jeffers D, Lindenberger J. Determinants of preventive pediatric care and immunization. Fla J Public Health 1998;IX (1),10–7.
5. Cooper PD. Health care marketing. A foundation for managed quality. 3rd ed. Gaithersburg, MD: Aspen Publishers, 1994.