New Communications Approaches in Marketing: Issues and Research Directions-Reference-Cited by-同舟云学术

New Communications Approaches in Marketing: Issues and Research Directions

Published:2009-05 Issue:2 Volume:23 Page:108-117
ISSN:1094-9968
Container-title:Journal of Interactive Marketing
language:en
Short-container-title:Journal of Interactive Marketing

Author:

Winer Russell S.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference37 articles.

1. Word of Mouth Communication Within Online Communities: Conceptualizing the Online Social Network;Brown;Journal of Interactive Marketing,2007

2. Bucklin, Randolph E. and Oliver Rutz (2008), “A Model of Individual Keyword Performance in Paid Search Advertising,” unpublished working paper, Yale University.

3. A Model of Web Site Browsing Behavior Estimated on Clickstream Data;Bucklin;Journal of Marketing Research,2003

4. Managing Brand Experience: The Market Contact Audit;Chattopadhyay;Journal of Advertising Research,2005

5. The Effect of Word of Mouth on Sales: Online Book Reviews;Chevalier;Journal of Marketing Research,2006

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