Managing Brand Experience: The Market Contact Audit™
Author:
Publisher
WARC Limited
Subject
Marketing,Communication
Cited by 76 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Exploring influence attempts, wishful identification, parasocial relationships, and behavioral loyalty among Thai game live-streamers and their viewers;Asian Journal of Communication;2024-02-09
2. EXAMINING THE MODERATOR EFFECT OF BRAND TRUST AND ATTITUDE ON THE EFFECT OF ONLINE BRAND EXPERIENCE ON PURCHASE INTENTION;Nişantaşı Üniversitesi Sosyal Bilimler Dergisi;2023-06-30
3. Analysing the impact of green consumption values on brand responses and behavioural intention;Business Ethics, the Environment & Responsibility;2023-04-28
4. Destination brand experience, brand positioning, and intention to visit: A multi-destination comparison study;Journal of Vacation Marketing;2023-02-12
5. Antecedents and consequences of brand equity: Evidence from Starbucks coffee brand;International Journal of Hospitality Management;2023-01
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