Use of export marketing research by industrial firms: an application and extension of Deshpande and Zaltman's model-Reference-Cited by-同舟云学术

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Use of export marketing research by industrial firms: an application and extension of Deshpande and Zaltman's model

Published:1997-06 Issue:3 Volume:6 Page:245-270
ISSN:0969-5931
Container-title:International Business Review
language:en
Short-container-title:International Business Review

Author:

Diamantopoulos Adamantios,Horncastle Stephen

Publisher

Elsevier BV

Subject

Marketing,Finance,Business and International Management

Reference111 articles.

1. Managing marketing research in the diversified multinational corporation;Alder,1975

2. Hearing the Voice of the Market;Barabba,1991

3. The marketing manager's view of marketing research;Bellenger;Business Horizons,1979

4. Export market research orientation of Turkish firms;Bodur;European Journal of Marketing,1985

Cited by 16 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. How organisations generate and use customer insight;Journal of Marketing Management;2015-05-07

2. Learning orientation in export functions: impact on export growth;International Marketing Review;2012-04-20

3. Links between the Linguistic Ability and International Experience of Export Managers and their Export Marketing Intelligence Behaviour;International Small Business Journal: Researching Entrepreneurship;2004-10

4. The Relationships among Quality, Cost, Value, and use of Export Market Information: An Empirical Study;Journal of International Marketing;2004-06

5. The export marketing information system: an integration of the extant knowledge;Journal of World Business;2004-02

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